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4 Ways to Offer Payment Links Without Annoying Your Customers

February 27, 2025

As technology continues to evolve, 57% of Gen Z and Millennial shoppers are more likely to engage with merchants that offer pay-by-link payment options. For businesses, implementing pay-by-link payments can enhance sales conversion and streamline the checkout process. Below are 4 effective ways to offer payment links without inconveniencing your customers:

1. Use Clear and Simple Payment Instructions
   • Issue: Baymard Institute found that 22% of users abandon their cart because the checkout process is too complex. Complicated or confusing instructions can frustrate your customers and lead to payment abandonment.
   • Solution: Keep your payment instructions short and clear to ensure a smooth experience for your customers. For example, instead of saying "Click Link to Pay," say "Pay Now." Avoid jargon, technical terms, or any complex instructions that might confuse them.


2. Make Payment Links Mobile-Friendly
   • Issue: Customers who receive payment links but have trouble viewing or completing transactions on mobile devices may abandon the process.
   • Solution: According to Statista, digital wallets' shares are forecast to increase by 77% in 2027. Businesses need to ensure payment links are optimized for mobile devices. A significant percentage of transactions are made via smartphones today, so businesses need to ensure that payment links are optimized for mobile devices.


3. Offer a Variety of Multiple Payment Methods
   • Issue: Research found that 13% of users abandon their orders during checkout because the website didn’t provide enough payment methods. The reason is that not all customers prefer the same payment method.
   • Solution: Payment links provide various payment options, including online banking, e-wallets, credit cards, and direct transfers, to suit customer preferences. With Fiuu's payment links, you can offer a variety of payment methods that increase the likelihood of successful transactions.


4. Offer Discounts, Free Shipping or Loyalty Points at Checkout
   • Issue: Customers may avoid paying because they feel they are not receiving enough value from the transaction.
   • Solution: A study revealed that discounts are an important factor when deciding whether to shop or abandon a cart. After sending the payment link, the business can offer discounts, free shipping, or loyalty points to encourage them to complete the payment.

Use Cases of Payment Links in Action

Payment links serve as an ideal payment solution in the following situations:

1. Business with Fluctuating Transaction Volumes

   For businesses that experience seasonal peaks, payment links make it easier to accept payments. They allow businesses to process payments smoothly during high-demand periods without the need for a costly payment setup.

2. Businesses Engaging with Customers Across Multiple Channels

   When businesses communicate with customers through various platforms like email, social media, or messaging apps, payment links provide a seamless way to collect payments. Businesses can offer direct payment options via their preferred channels.

3. Service Providers Charging on a Project Basis

   Businesses offering project-based services, such as freelancers or consultants, can benefit from payment links. Custom payment links can be created for each client, making it easy for customers to pay promptly without dealing with complex payment systems.

Elevate Your Payment Process with Fiuu

1. Simplify Payments for Better Customer Experience

   Fiuu's payment link makes it easy to offer mobile-friendly options and a variety of payment methods. This simplicity makes it easier for customers to complete their transactions without frustration.

2. Maximize Sales with Flexible Payment Links

   Fiuu's customizable payment links streamline your payment process, whether for seasonal peaks or multi-platform engagement. This helps increase conversion rates and create a smoother experience for both you and your customers.

To streamline your payment process, register at https://booster.fiuu.com/ or contact us at [email protected].