What Are In-App Payments? How Do They Benefit Businesses?

May 09, 2025

Most businesses today recognize the power of in-app payments. They enable customers to complete transactions seamlessly within a mobile app, boosting conversion rates and customer retention. But if you' re still using a global or outdated payment gateway in Southeast Asia, you may be missing out on features local consumers expect — and competitors are taking advantage.

| 79% of mobile users in Malaysia prefer paying through localized methods such as FPX or eWallets over credit cards. — Bank Negara Malaysia, 2024

That’s where Fiuu steps in — a powerful, all-in-one payment gateway built for Malaysian and Southeast Asian businesses.

What Are In-App Payments?

In-app payments allow users to complete the transactions within a mobile application without being redirected to an external browser or site. Everything happens seamlessly – from product selection to checkout – creating a smooth, efficient buying experience.

Common examples include:

Purchasing in-game items or virtual currency
Ordering food delivery or groceries
Paying for ride-hailing services
Subscribing to entertainment or learning platforms

These transactions are powered by payment gateways like Fiuu, which provide the infrastructure and security for businesses to accept payments in real-time.

Common Pain Points with Existing In-App Payment Providers

Even if your current setup “works,” it might be limiting your business growth. Common issues businesses face with international or outdated payment solutions include:

Issue	Explanation
Limited Local Payment Methods	Global gateways often lack full support for Card payments, eWallet and Buy Now Pay Later (BNPL) options — which are crucial in Southeast Asia.
Delayed Fund Settlement	You generate sales today but only get paid a week later. This slows down your marketing, stock purchases, and reinvestments.
Clunky Integration and Poor Developer Support	Your developers spend more time dealing with bugs, documentation gaps, or version mismatches than building product features.

Why Businesses in Malaysia and Southeast Asia Are Switching to Fiuu

Fiuu is the best payment gateway in Southeast Asia including Malaysia, Singapore, Philippines, Thailand, Indonesia and more, offering tailored in-app payment solutions for mobile apps and digital platforms. Here’s how we’re solving the problems above — and helping local businesses grow:

✅ Built for Malaysia & Southeast Asia

Fiuu is not just another payment gateway. We're deeply rooted in the region, with local support and partnerships that make payment integration truly seamless for your market. Our solution supports a wide range of payment channels, including:

Cards payments with international acquirer (MasterCard, Visa and American Express)
Major eWallets like Touch’n Go eWallet, PayNow, GCash and more
BNPL options like Atome, SpayLater, GCredit and more

You won’t need to patch together multiple providers to serve your customer base — Fiuu already speaks the local payment language. According to Visa Consumer Payment Attitudes Study, 9 out of 10 online shoppers in Malaysia say they are more likely to complete checkout when offered their preferred payment method.

✅ Faster Settlements

Unlike many providers with long settlement cycles, Fiuu is committed to timely fund disbursements. This means:

Faster reinvestment into ads, inventory or development
Less financial stress
Better agility for startups and fast-scaling brands

Whether you’re collecting RM10 or RM1 million, you should be in control of your cash — not your payment provider.

✅ Easy API Integration for Developers

Fiuu provides:

Clean, well-documented APIs
SDKs for iOS, Android and hybrid apps
Sandbox environment for safe testing
Direct support from local engineers

You’ll reduce development time, bugs, and downtime — all while improving your app’s user experience. Adopting low-code or no-code platforms can accelerate app development, especially as the market is projected to reach approximately $187 billion in revenue by 2030.

What Makes Fiuu the Best Payment Gateway in Malaysia for In-App Payments?

Unlike generic or global payment gateways, Fiuu is tailored for businesses in Malaysia and Southeast Asia. We’re not just compliant — we’re locally optimized, which means we can offer:

Faster onboarding
Better local payment support
Regional market expertise
Local bank partnerships

We don’t just plug into your app — we plug into your growth.

Ready to Level Up In-App Payments?

If you don't have a payment solution yet for in-app payments or feel that your current provider isn't giving you the value you deserve, it might be time to explore what better looks like.

Fiuu is ready to help.

Let us show you how we can make your in-app payments smarter, faster, and more profitable — tailored to the way your business operates in Southeast Asia.

Visit https://booster.fiuu.com/ to register today or schedule a consultation by contact us at [email protected] today!

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