Buy Now, Pay Later: The Gold Standard for Scaling Business Growth

October 02, 2025

With the shift towards e-commerce and increasing demand for flexible payment options, Buy Now Pay Later (BNPL) has emerged as one of the more popular payment methods globally and amongst Southeast Asian consumers.

What is Buy Now Pay Later (BNPL)?

Buy Now Pay Later (BNPL) is a form of consumer credit service, often used to split big purchases like electronics or household items into smaller, flexible payment terms. BNPL is often found as an embedded financial service at checkouts, as one of the payment methods options.

How does BNPL work?

On the checkout page, consumers select their preferred BNPL provider and get redirected to the respective site or app to sign up or login to their account.

Here, consumers choose their preferred repayment plan and review the terms prior to completing the purchase.

Upon completion, businesses receive the full payment from the BNPL Provider, while the consumer makes their monthly repayment to the BNPL Provider.

3 Benefits of Enabling BNPL for Your Business with Fiuu

Increased Average Order Value

Consumers using BNPL are expected to spend roughly 30% more than average when shopping online. This means higher sales growth and cart value for businesses that offer BNPL at checkout.
Increased Conversion Rates, Reduced Cart Abandonment

Businesses offering BNPL has seen an average increase of 25% in conversion rates, with up to 35% reduction in cart abandonment rate. For ecommerce businesses, this is a significant metric in measuring sales and funnel success.
Build Loyalty and Long-Term Growth

According to a Mastercard Survey, Malaysians expects choice and flexibility when shopping online, with 86% expecting to be able to purchase anything at any time regardless of payment methods.

Businesses who are able to provide this flexibility and choice will unlock the opportunity to build long-term brand loyalty and scale revenue growth.

BNPL vs Easy Payment Plans (Installment/EPP)

Features	Buy Now Pay Later (BNPL)	Easy Payment Plans (Installment/EPP)
Eligibility	Open to consumers who passed initial credit check.	Open to respective bank’s credit card customers only.
Payment Flexibility	Typically 3-12 months.	Typically up to 36 months, subject to respective banks.
Credit Limit	Typically lower than EPP, depending on BNPL Provider.	Often linked to credit card limit.
Interests/Fees	Often 0%, with late payment fees.	Often 0%, subject to respective bank promotions.
Integration for Merchants	Quick and simple enablement with Fiuu.	Quick and simple enablement with Fiuu.

Top BNPL Providers in Southeast Asia

Atome

Atome is one of the leading BNPL providers in Southeast Asia with established presence, offering flexible payment plans across various product categories including fashion, beauty, lifestyle, homeware and more.
PayLater by Grab

PayLater by Grab is a BNPL service offered to Grab users across Grab’s key regions like Malaysia, Singapore and Thailand. Grab users can automate repayments directly from their GrabPay wallet, ensuring no late payment fees.
SPayLater

SPayLater is a BNPL service offered by Shopee, one of Southeast Asia’s leading e-commerce platform. Shopee app users can enable SPayLater directly through the Shopee App and make payments at participating online stores by selecting SPayLater at checkout.

Enable Now, Celebrate Later

As Southeast Asia’s leading payment gateway, Fiuu is your trusted partner for simple, reliable and scalable payment solutions.

Ready to scale your business with us? Kickstart for BNPL enablement with Fiuu today at https://booster.fiuu.com/ or reach us by email at [email protected].

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