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How to Reach 1.5 Billion+ Consumers with Alipay+ and WeChat Pay

January 27, 2026

The digital payments landscape in Southeast Asia has shifted dramatically over the last decade, from cash to cards, e-wallets, and now to Buy Now Pay Later (BNPL). For businesses today, going cashless is no longer as simple as having a card payment terminal.

As tourism continues to regain its momentum in Southeast Asia, businesses are turning to QR payments and regional “super-wallets” to boost visibility and attractability amongst tourists.

The Power of Regional “Super-Wallets” at Your Counter

If you’re a business who often deals with tourists, you’ve probably heard of Alipay+ or WeChat Pay. But did you know that these two names represent the more than just payment methods for regional travelers?.

When your business displays the Alipay+ or WeChat Pay logo at counter, you’re essentially extending an open invitation to the regional tourists relying on local e-wallets as their daily payment method, equivalent to almost 40% of all consumers.

The Popular E-wallets Across Southeast Asian Regions

To give your business a clearer picture, the table below highlights the most popular wallets in every region, and why Alipay+ and WeChat Pay stand out as opportunities:

Alipay+ represents a network of supported e-wallets, spanning across 10 markets including Kakao Pay (South Korea), TrueMoney (Thailand), GCash (Philippines) and more. Alipay+ accounts for about 80% of cross-border QR payments in Malaysia, indicating its dominance and relevance in cross- border payments.

Meanwhile, WeChat Pay is the dominant e-wallet in China and abroad with over 1 billion users, think of it as Touch’ n Go eWallet in Malaysia or Maya in the Philippines. It represents more than just a wallet, but a lifestyle platform.

Will Only Accepting Card Payments Cost Me Sales?

Technically no, but it creates friction. Tourists hesitate when they see a card terminal and think: “What’s the exchange rate? Will my bank charge me a foreign transaction fee?”.

QR payments eliminate that worry. Customers scan a universal QR code, see the exact price in their own currency, and confirm the payment. Seamless and transparent.

This transparency builds trust, which matters most for businesses like you.

Fiuu: Your Single Gateway to Southeast Asian Payments

As a business, accepting these giants no longer means having multiple QR codes stickers pasted on your retail counter.

With Fiuu’s simple payment solutions, you can now unify these fragmented payments with one single integration, supporting every major e-wallet in the region from WeChat Pay to the Alipay+ network of supported wallets.

Reach over 1.5 Billion consumers, in 10 markets with just:

• One QR Code: Use a universal QR code to accept cross-border payments, customers scan, Fiuu does the rest.
• One Dashboard: Access detailed breakdowns of your transactions, and most importantly, get paid in your local currency.
• One Integration: A simple, one-time setup with your existing systems, built to scale with your business.

Ready to make the switch? Sign up today at https://booster.fiuu.com or talk to our professionals at [email protected] to help you get started!