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ShopBack Pay Launches at ZUS Coffee to Enhance Payment Convenience and Rewards — Powered by Fiuu Payment Gateway

November 18, 2024

ShopBack, Asia-Pacific's leading shopping, rewards, and payments platform, has announced its latest collaboration with Malaysia's tech-driven specialty coffee chain ZUS Coffee. This partnership brings ShopBack Pay onboard the ZUS Coffee app, allowing customers across Malaysia to make seamless and convenient payments, while earning Cashback rewards on every transaction.

Through this partnership, ZUS Coffee customers can now pay via ShopBack Pay within the ZUS Coffee app, enjoying RM 10 off every transaction with no minimum spend, plus randomised Cashback rewards. This collaboration integrates ShopBack's innovative payment solution with ZUS Coffee's extensive network, creating a new value-driven experience for coffee lovers and marking a significant milestone for both companies as they redefine convenience and rewards in Malaysia's F&B landscape.

This payment solution, powered by Fiuu, Malaysia's largest fintech platform, ensures transactions are processed securely and efficiently. Fiuu's robust infrastructure enables a smooth, hassle-free checkout experience, allowing ZUS Coffee customers to enjoy their purchases with added convenience and peace of mind.

Making everyday purchases rewarding

Vincent Wong, General Manager of ShopBack Malaysia, shared, “We’re excited to partner with ZUS Coffee, one of the fastest-growing coffee chains in Malaysia. As the region's leading shopping, rewards, and payments provider, ShopBack is thrilled to bring even more value to our users by enabling them to not only earn Cashback, but also easily offset payments with Cashback earned on their everyday coffee runs. This partnership underscores our commitment to providing Malaysians with smarter ways to shop and pay.

Enhancing customer experience

We continuously seek ways to enhance the ZUS Coffee experience, and partnering with ShopBack is an excellent opportunity. At ZUS Coffee, we hold that great coffee should be a necessity rather than a luxury. This collaboration aligns perfectly with our dedication to providing our customers with both convenience and outstanding value. This initiative marks another significant advance in our mission to make specialty coffee accessible and affordable for everyone, added Venon Tian, COO of ZUS Coffee.

Innovative solutions to power memorable customer journeys

Fiuu is proud to play a central role in bringing ZUS Coffee and ShopBack together in this dynamic partnership. As the backbone payment gateway, we’ve delivered seamless integration and secure, rapid transactions, ensuring a frictionless experience for both brands and their customers. This collaboration not only underscores our dedication to supporting innovative partnerships, but also our commitment to empowering businesses with solutions that create memorable and rewarding customer journeys,” said Eng Sheng Guan, CEO of Fiuu.

This partnership is part of ShopBack’s ongoing expansion into app-based payments, giving their users more ways to earn rewards and save on a wide variety of purchases. As ShopBack continues to grow within Malaysia's F&B sector, this partnership with ZUS Coffee reinforces its position as a leader in innovative and rewarding payment experiences.

About ShopBack

The ShopBack Group is Asia-Pacific’s leading shopping, rewards, and payments platform, serving over 45 million shoppers across 12 markets. In 2023, the Group expanded its offerings into Germany, signalling its entry into the European market.

Driven by the vision to be the world's most rewarding way to shop, ShopBack is dedicated to saving members money and time, while delivering delightful experiences with every purchase. The platform also enables merchants and brands to engage with their members in a cost-effective manner.

Founded in 2014, ShopBack now powers over US$4 billion in annual sales for over 20,000 online and in-store partners. Facilitating upwards of half a million transactions daily, ShopBack continues to provide value to both members and merchants through its innovative offerings. Notably, its payment solution, ShopBack Pay, offers members a convenient and rewarding payment option at checkout.

About ZUS Coffee

At the heart of ZUS Coffee, our mission is to bring specialty coffee — inherently seen as expensive - to the local community at an affordable price. We strive to understand what coffee means to you and commit ourselves to delivering greater convenience and accessibility for the community. At every touchpoint, we aim to deliver the best ZUS Coffee experience to ensure that ZUS Coffee is always a Necessity, not a Luxury. To experience the "thunder", please visit us at the nearest ZUS Coffee outlet or online at https://zuscoffee.com/.

About Fiuu

Fiuu, formerly known as Razer Fintech, along with its division, Razer Merchant Services (RMS), is the financial technology arm of Razer Inc. Established in April 2018, Fiuu has grown to become one of the largest O2O (offline to online) digital payment networks in emerging markets and has processed over billions of dollars in total payment value. Fiuu recorded a Total Payment Volume (TPV) of over US$6.6 billion for FY 2023, solidifying its position as one of the largest payment processors in Southeast Asia.

Fiuu, a leading B2B (business-to-business) solution encompasses:

• Payment Services : Payment processing gateway supporting global scheme cards and over 110 payment methods, powering online and offline payments for global and regional blue-chip merchants in SEA.‍
• Reload Services : SEA’s largest offline payment network of over 1 million physical acceptance points across SEA. Reload services also extend point-of-sale services (such as bill payments and telco reloads), cash-over-counter services including fulfilment of e-commerce purchases, distribution of third-party point-of-sale activation (POSA) cards, and merchant acquiring services for third-party e-wallets.

For more information, visit website https://fiuu.com/.

Repost from: ShopBack.