Prepare for Year-End Sales and 2027 Growth Across Southeast Asia with Fiuu
Dear Valued Merchants and Partners,
The coming sales period offers businesses an opportunity to earn revenue and understand where to invest next. November and December campaigns can reveal which payment options customers use, how teams manage collections and where improvements could make a meaningful difference. These observations can help shape practical priorities for 2027, from serving more customers to making payment processes easier to manage. For businesses across Southeast Asia, the value lies in choosing improvements that serve current demand and remain useful beyond the campaign.
Fiuu works with merchants and partners to assess these choices through regional payment experience and local market understanding. Explore the Online and Offline Channels tables for our comprehensive payment coverage. You can contact your account manager or even visit fiuu.com for more information.
COMPANY NEWS
As Agentic Commerce Takes Shape, Payments Face a New Question of Trust
Malaysia’s increasingly digital payment landscape could support the development of agentic commerce, where AI tools place orders and initiate payments within customers’ instructions. The article focuses on how businesses can prepare, particularly by defining what an AI agent is authorised to do and when changes in prices, availability or purchase terms require fresh customer approval. Clear permissions, consistent payment controls and reliable transaction records will help businesses introduce automation while keeping the purchasing experience straightforward.
“The first consideration should be customer permission. Customers need to understand what they are allowing an agent to do and have the ability to change or withdraw those permissions for future purchases,” said Eng Sheng Guan, CEO of Fiuu.
Fiuu Joins the Business Community at Internet Alliance’s Business Summit 2026
October brought an opportunity for our team to meet the wider business community at Internet Alliance (AI) Business Summit 2026. Fiuu supported the event as a sponsor, joining business leaders and industry peers at Sunway University, Sunway Square Campus, on 8 October. With “Rehumanising Business” as its theme, the gathering highlighted the human relationships behind business progress. Our participation was an opportunity to make time for those relationships and meet the people behind the businesses. We look forward to staying in touch and continuing these conversations beyond the summit.
Philippines E-Payments Growth Sets Stage for AI-Driven Purchases
The Philippines’ rapid shift to digital payments is laying the groundwork for AI-driven purchases, supported by growing use of instant transfers, QR payments and e-wallets. The article explores how this digital adoption could support agentic commerce, while highlighting consumer confidence as a key factor in its development. For Philippine businesses, building trust will require secure, traceable transactions, clear accountability and accessible support as customers begin delegating more purchasing decisions to AI.
“Customers still need confidence that every transaction is authorised, secure, and reliable. As AI plays a greater role in facilitating purchases, the important thing is ensuring that it acts with the customer’s permission and within clearly defined limits,” said Eng Sheng Guan, CEO of Fiuu.
Offer Taiwanese Customers a Familiar Way to Pay with JKOPay
[SOUTHEAST ASIA] Online businesses serving customers in Taiwan can now offer JKOPay through Fiuu for eligible cross-border online purchases. With more than 6.6 million users, JKOPay has an established customer base in Taiwan. Adding the channel enables businesses to offer these customers a familiar wallet when purchasing from overseas merchants. For businesses targeting Taiwanese demand, this broadens payment choice and can help support completed purchases during upcoming campaigns while building acceptance that remains useful beyond the season.
Email [email protected] to explore JKOPay acceptance for your online business.
Increase Business Revenue by Meeting More Customer Needs
[MALAYSIA] Customers’ needs extend beyond the main products or services they purchase from your business. Through Fiuu’s additional value-added services, merchants can offer telco and e-wallet reloads, utility and bill payments, international airtime, game credits and productivity tools. Selecting services that fit your customer base can help you address a wider range of needs, from staying connected to managing bills or accessing entertainment. This creates additional revenue opportunities through an offering shaped around what matters to your customers.
Email [email protected] to explore services that suit your business and customers.
INDUSTRY NEWS
Southeast Asia’s Digital Economy Set for US$368 bil GMV in 2026, Tracking to $1 tril by 2035
Southeast Asia’s digital economy is projected to grow 17% to US$368 billion in gross merchandise value in 2026 and exceed US$1 trillion by 2035. AI is increasingly shaping how consumers discover products, compare options and make purchases, with growing willingness to let AI agents’ complete transactions on their behalf. For businesses, this creates opportunities to improve customer experience, increase conversions and enhance productivity across e-commerce, travel, digital payments and other services. Realising this potential will require clear governance, privacy protection and sustained investment in technology and skills.
Malaysia’s Financial Sector Prevents RM1.9 bil in Attempted Fraud Transactions in 1H2026
Malaysia’s financial sector prevented approximately RM1.9 billion in attempted fraudulent transactions in the first half of 2026, exceeding the RM1.2 billion prevented throughout 2025. Bank Negara Malaysia (BNM) and the financial industry are developing shared fraud alert capabilities to warn banks and customers of potential risks before transactions are completed, with selected banks expected to begin piloting the system in the first half of 2027. These efforts combine intelligence across financial institutions, advanced analytics and stronger fraud management frameworks to address increasingly sophisticated scams, including AI-enabled deception, while reinforcing public trust in digital financial services.
MAS Rolls Out AI Risk Management Guidelines for Singapore’s Financial Sector
The Monetary Authority of Singapore (MAS) has issued new guidelines for financial institutions to manage risks across all forms of AI, with phased implementation starting on 7 October 2027. The guidelines emphasise board and senior management oversight, clear accountability and controls covering data governance, testing, human oversight, cybersecurity and ongoing monitoring. Financial institutions remain responsible for AI used in their services, including systems supplied by third parties, and should tailor safeguards to their level of risk. The framework aims to support responsible innovation while maintaining customer trust and the resilience of Singapore’s financial system.
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