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Powering Growth for SEA Marketplaces with Digital Payments in 2025

September 25, 2025

Whether you realize it or not, most of your online purchases are likely made on marketplaces, like Shopee and Lazada. In fact, 34% of online shoppers said marketplaces have become their go-to platform for finding products, just above the 32% on brand websites.

With online shopping becoming part of our everyday lives (or only at month-ends), a seamless experience is crucial to maintaining competitiveness for marketplaces, especially for last-mile conversions at payment pages.

1. What is a Marketplace

   A marketplace is a platform that connects sellers with potential buyers, think of it as your go-to online shopping platform for everything you need. Marketplaces offers convenient setup for merchants, handling checkouts and payments. Some common examples of leading marketplaces in Southeast Asia include Shopee, Lazada, Tokopedia and Taobao.

2. How does a Marketplace differ from Brand Website

   Marketplaces consists of multiple sellers, compiling offerings from different brands and sellers into one platform for the convenience of online shopping and price comparison. Often, consumers head to marketplaces for cheaper offerings and faster delivery.

   Brand Websites, on the other hand, are stand-alone brand e-commerce stores, solely offering the brand’s own products. While not necessarily having stronger traffic and exposure, these stores typically build stronger brand loyalty and offer more control to the business.

3. The Secret Behind Successful Marketplaces

   • Seamless UI/UX
     This means a direct and easy-to-understand user interface (UI), which will help customers navigate through the various coupons, sales and product offerings. A well-designed UI is likely to positively impact a customer’s overall experience and satisfaction, reducing drop-off rates.

   • Cross-platform Optimization
     With over 65% of online commerce sales traffic coming from mobile phones, cross-platform optimization is no longer optional, but necessary to ensure the same seamless experience for customers, regardless of their device used.

   • Simplified Checkout Process
     About 1 in 2 consumers abandon their cart when faced with payment complications arising from complex, lengthy checkout processes. This emphasizes the need for a straightforward checkout, helping your marketplace secure sales with minimal drop-offs, especially during critical periods like double-digit days.

   • Robust Support for Various Payment Channels
     With the vast variety of alternative payment methods today, payments are no longer just cash or card. 1 in 3 APAC consumers abandon their cart due to lack of supported payment methods. In short for businesses – adopt comprehensive support for all major payment methods or risk cart drop-offs.

4. How can Fiuu power your Marketplace?

   • Seamless Integration
     Our payment gateway supports direct embed integration into your marketplace’s website and mobile app, allowing payments to occur within your page, without external redirections which may create friction and drop-offs.

   • Comprehensive Supported Payment Channels
     Enable payment acceptance from over 110 payment channels regionally, including major card schemes, bank transfers, e-wallets, Buy Now Pay Later (BNPL), instalment plans and cross-border QR payments.

   • Ultimate Flexibility and Customization
     Whether it’s customizing your commission rates or managing multi-currency payouts or split payments to sellers, our payment infrastructure helps you easily manage your marketplace structure via our merchant portal.

   • Enterprise Grade Security Compliance
     Our payment gateway is certified compliant with PCI DSS and ISO 27001:2022, ensuring all transactions are processed securely with industry standard data protection measures.

Say no more to missed sales and cart drop-offs

Fiuu is your marketplace’s trusted partner in scaling growth and driving last-mile conversions with our comprehensive solutions. Reach out to us at https://booster.fiuu.com or reach out with any enquiries to our friendly team at [email protected] today!