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The Success Story of 40% TPV Growth on Biggest 11.11 Sale Day

December 06, 2024

For businesses, sales events like 11.11 (Singles Day) offer huge revenue potential but also significant challenges. Overwhelming traffic, transaction failures, and system crashes can result in frustrated customers and lost sales. Add to that the pressure to scale infrastructure quickly and secure every transaction, and the stakes are high.

At the heart of these events is one key question: Is your payment gateway equipped to handle it? This year, we answered that question with resounding success, achieving a 40% increase in Total Payment Volume (TPV) during the 11.11 sales event. By addressing key pain points faced by businesses during such high-stakes moments, we turned obstacles into opportunities, empowering our merchants to thrive.

Overcoming the Challenges of Peak Sales Events

Peak sales events like 11.11 can overwhelm even the most robust systems. As traffic spikes, businesses face payment delays, transaction failures, and downtime, which lead to abandoned carts and lost revenue. Worse still, when system falter, the lack of immediate support can leave merchants scrambling to recover, further compounding the damage.

This 11.11, we addressed these challenges head-on with the following solutions:

• Unparalleled Scalability: As millions of shoppers flooded online platforms, our payment gateway scaled effortlessly to handle massive traffic. We processed millions to billions of transactions per second, ensuring that every transaction was smooth and frictionless, regardless of the demand.

• Rock-Solid Reliability: We maintained zero downtime during the entire sales event. Our system’s reliability ensured lightning-fast checkouts, reinforcing customer trust and ensuring no sales opportunity was missed.

• Unmatched Support: Our team worked tirelessly for over 36 hours, providing real-time monitoring and proactive issue resolution. Whether merchants needed technical adjustments or instant troubleshooting, we were there every step of the way, ensuring smooth operations.

By combining these strengths, we not only solved common pain points but also proved that the right payment partner can turn the most challenging sales events into success stories.

The Results Speak for Themselves

Our approach delivered exceptional results with a 40% growth in TPV compared to last year’s 11.11. beyond the numbers, we ensured a seamless, reliable experience that empowered merchants to seize every sales opportunity this performance reaffirmed our position as Malaysia’s largest and most dependable payment gateway, providing that we’re not just a service provider, but a partner invested in our merchants’ success.

Celebrating Success and Empowering Your Business

While transactions were flowing smoothly, our team didn’t miss a moment to celebrate the effort that made it all possible. Amid the intensity of the sales event, we indulged in some delightful treats such as crispy snacks, savory bites, fresh fruits, and refreshing beverages from Chagee, one of our valued merchants. These celebrations weren’t just about fueling our team, it’s about fostering a sense of togetherness and reinforcing that success is built on hard work and shared vision.

This culture of excellence, collaboration, and celebration reflects the core of what we offer to our merchants such as a seamless, supportive experience that empowers them to thrive, even under pressure.

Ready to Conquer Your Next Sales Event?

If your business has faced downtime, slow transaction speeds, or infrastructure challenges during past sales events, it’s time to choose a payment partner that can handle your growth. With Fiuu, you’ll get:

• Scalable infrastructure to effortlessly handle demand surges.


• Unmatched reliability with systems that deliver peak performance under pressure.


• Comprehensive support to ensure critical moments go without a hitch.


 

Partner with Fiuu and experience a payment solution built to tackle your biggest challenges. Let’s make your next 11.11 your best one yet by emailing us at [email protected].