BUILD SMARTER, SCALE FASTER WITH FIUU’S COMPREHENSIVE PAYMENT SOLUTIONS ACROSS SOUTHEAST ASIA
Dear Valued Merchants and Partners,
Southeast Asia’s payment landscape isn’t just changing. It’s expanding, blending finance with services, software, and customer experience. At Fiuu, we help you harness this shift with future-ready digital payment infrastructure and monetization tools that go beyond processing. Whether you’re unlocking recurring revenue, adding new revenue channels, or reaching underserved customer segments, we’re here to help you go further.
Explore the diverse needs of Southeast Asia through the Online and Offline Channels tables at the bottom of this newsletter. For more information, reach out to your dedicated account manager or visit fiuu.com for more details.
COMPANY NEWS
VOTE FOR FIUU’S CEO AT FINTECH FRONTIER 50 NOW
We are proud to share that our CEO, Eng Sheng Guan, has been shortlisted for the ASEAN’s 50 Finest Fintech Founders at the Fintech Frontier 50. From pioneering Malaysia’s early e-commerce infrastructure to scaling Fiuu into a payment gateway company processing over US$9.8 billion in TPV, his journey has always been rooted in grit, trust, and delivering real impact.
Cast your vote now before 27th June 2025 and help him bring this honor home: VOTE NOW
FIUU PARTNERS WITH PERKESO TO DIGITALIZE PAYMENTS
We’ve joined hands with PERKESO to support their digital transformation journey by streamlining contributions and enhancing payment accessibility across multiple channels. This collaboration marks a meaningful step forward in bringing secure, user-friendly payment services to public institutions. It’s a worth to celebrate moment for us to enable digital inclusion for all Malaysians.
FIUU’S BEST MOMENTS FROM NRF 2025
Our presence at NRF 2025: Retail’s Big Show APAC was a powerful reminder of how far retail and fintech have evolved together. We connected with retailers across Southeast Asia who are eager to embrace unified commerce, embedded payments, and smarter checkout experiences. The energy was high, the conversations were meaningful, and we’re grateful to everyone who took the time to visit our booth.
LATEST COMPANY PRODUCTS
DRIVE SEAMLESS REPEAT REVENUE WITH FIUU’S TOKENIZATION
[SOUTHEAST ASIA] Tokenization is the foundation of frictionless recurring payments. By replacing sensitive data with secure, reusable tokens, Fiuu helps your business keep transactions flowing without asking customers to re-enter details. This means fewer failed payments, higher approval rates, and better customer experience.
Email us at [email protected] to keep revenue steady and secure if you’re running subscriptions, auto-renewals, or any repeat billing model.
UNLOCK NEW DAILY REVENUE WITH ADDITIONAL VALUE-ADDED SERVICES
[MALAYSIA] Elevate your business’s role in customers’ daily lives by offering additional value-added services such as telco and e-wallet reloads, utility bill payments, game credits, international airtime, and productivity tools. These high-frequency transactions bring customers back, create upsell moments, and position your business as a convenient one-stop solution.
Email us at [email protected] and turn your business into a daily destination for your customers.
INDUSTRY NEWS
CONVERGING ON CASHLESS: TAKING THE TNG EWALLET APP ON A SPIN OVERSEAS
Malaysia is rapidly embracing cashless payments, especially e-wallets, a trend accelerated by the pandemic and government-private sector collaborations. E-money transactions, largely from e-wallets, now constitute a significant portion of all e-payments, with over 2.6 million merchants accepting them. The Touch ‘n Go eWallet has been instrumental, expanding its reach to include cross-border payments for Asean travelers and through partnerships in countries like Japan. This initiative enhances digital inclusivity, extending services to SMEs and offering diverse travel features, fostering a more convenient and secure financial ecosystem.
SINGAPORE’S BANKING HUB HAS A CORNER WHERE CASH IS STILL KING
Singapore’s banking hub still has a corner where cash remains the preferred choice, especially among hawkers and older merchants who value its simplicity and immediacy. Despite efforts to promote digital payments through e-payments, SGQR, and fee waivers, many stallholders find cash more reliable due to poor eyesight, limited digital literacy, and concerns over transaction errors. While digital adoption grows, this group continues to rely on cash for ease of use and familiarity, highlighting the need for more inclusive and accessible fintech solutions.
MALAYSIA’S YOUTH MINISTER FLAGS WORRYING RISE IN YOUTH BANKRUPTCIES, BLAMES ‘BUY NOW, PAY LATER’ AND DIGITAL SPENDING
Malaysia’s Youth and Sports Minister, Hannah Yeoh has raised alarm over a surge in youth bankruptcies, with 877 cases among individuals aged 18 to 40 in 2024 compared to 727 in 2023. The increase is linked to easy access to online shopping and buy-now-pay-later schemes, while low financial literacy among young people exacerbates debt accumulation. A survey by Spay Later shows that most users rely on BNPL for managing expenses rather than discretionary spending.
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