Fiuu Powers Payments Across Business Touchpoints
in Southeast Asia
Dear Valued Merchants and Partners,
Businesses today need to accept payments in more places, through more channels, and for more customer situations than before. From online checkout and in-store counters to roadshows, pop-up stores, clinics, delivery points, mobile sales teams, and tourist-facing outlets, every transaction point needs to be simple, reliable, and ready for the way customers prefer to pay. Fiuu helps merchants manage these real business moments with online and offline payment solutions that support smoother payment acceptance across different environments in Southeast Asia.
See the Online and Offline Channels tables at the end of this newsletter for an overview of Fiuu’s payment options across Southeast Asia. To discuss the right solutions for your business, contact your account manager or visit fiuu.com.
COMPANY NEWS
Trends: Agentic Commerce Next ‘Inflection Point’ in SE Asia’s Digital Payments Landscape
Southeast Asia’s payments landscape is moving beyond QR-led adoption towards agentic commerce, where AI agents may initiate, execute and reconcile payments with minimal human intervention. While digital payment usage and regional connectivity are gaining momentum, trust, fraud responsibility, regulation, data sovereignty and market differences remain key challenges. For merchants, the value will increase in secure, reliable payment outcomes, not just the payment rails used.
Eng Sheng Guan, CEO of Fiuu, said acquirers will remain a critical part of the payments ecosystem even as AI reshapes the transaction journey. He noted that AI can make payments more seamless or automated, but there will still be reliance on payment networks such as Fiuu to complete those transactions securely and reliably.
Fiuu will be participating in upcoming exhibitions across Kuala Lumpur, including the Malaysian International Food & Beverage Trade Fair (MIFB) 2026, Franchise Expo Malaysia (FEM) 2026, and APHM International Healthcare Conference & Exhibition (APHM) 2026. These events bring Fiuu closer to businesses in F&B, franchise, healthcare, retail, and service-led sectors that are looking to improve checkout, support walk-in customers, accept payments at temporary sales locations, and improve transaction convenience across physical business environments.
Save these dates and meet us there:
Exhibition
Malaysian International Food & Beverage
Trade Fair 2026
Franchise Expo
Malaysia 2026
APHM International Healthcare Conference
& Exhibition 2026
Date
15th to 17th July 2026
23rd to 25th July 2026
28th to 30th July 2026
Time
10am – 6pm (15 & 16 July)
10am – 5pm (17 July)
10am – 6pm (23 July)
10am – 8pm (24 & 25 July)
9.30am – 5pm
Location
Kuala Lumpur
Convention Centre
Kuala Lumpur
Convention Centre
Kuala Lumpur
Convention Centre
Booth No.
Hall 4, booth 4001
Hall 4, booth 4B03 & 4B10
Hall 4, booth 3004
LATEST COMPANY PRODUCTS
Turning More Customer Moments into Completed Transactions
[SOUTHEAST ASIA] Businesses today sell across many environments, from e-commerce stores and mobile sales channels to F&B outlets, pop-up stores, clinics, delivery points, service teams, and tourist-facing retails. Fiuu helps merchants accept payments across online and offline touchpoints, giving customers the flexibility to pay through familiar cards, QR options, wallets, and local payment methods where available. For merchants, this means more ways to serve different customer profiles, manage peak-hour transactions, support temporary or location-based sales, and complete payments without adding unnecessary complexity to daily operations.
Email us at [email protected] to explore payment acceptance options that fit your business environment.
Offer More Daily Services with Fiuu’s Additional Value-Added Services
[MALAYSIA] Fiuu enables merchants to offer practical digital services such as telco reloads, e-wallet reloads, utility and bill payments, international airtime, game credits, and other everyday digital services. For convenience stores, mini markets, service counters, neighborhood retailers, high-footfall locations, and e-commerce businesses, these services can expand what merchants offer beyond regular product sales. By supporting routine transactions that customers already need, businesses can create more reasons for customers to return and build stronger day-to-day customer traffic.
Email us at [email protected] to enable these value-added services to your business.
INDUSTRY NEWS
Thailand Weighs BNPL Rules as Small-Ticket Spending Grows
Thailand is preparing tighter oversight for buy now, pay later services as instalment payments become more common for everyday spending. The Bank of Thailand is reportedly considering measures such as age and income restrictions, eligible product limits, minimum purchase values, and caps on charges. The development reflects stronger regulatory focus on responsible digital credit as BNPL becomes more closely linked to e-commerce, mobile payments, and daily consumer purchases.
Despite Promises, Stablecoin Cross-Border Integrations Fail to Scale in Asia
Stablecoins are gaining attention for their potential to make cross-border payments faster and more cost-efficient but scaling these use cases across Asia remains challenging. A new report highlighted issues such as fragmented regulations, complex multi-party integrations, corridor-specific liquidity needs, and operational failures that often appear only when transaction volumes increase. This shows that while digital currencies may support future payment innovation, businesses still need reliable, well-managed payment processes that can handle real-world complexity across different markets.
China Makes New Push to Take Yuan Global, Vows Vigilance Against Financial Risks
China has announced new measures to support wider international use of the yuan, including tools to provide yuan liquidity to foreign monetary authorities and a pilot program for offshore yuan foreign exchange trading in the Shanghai Free Trade Zone. The move reflects continued focus on cross-border financial connectivity and regional settlement options as businesses and financial institutions look for more efficient ways to support international trade and transactions.
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